Black Friday Email Playbook

Step 1 of 2

Tell me about your list

Access code from the workshop portal

First name Email platform Kit, ActiveCampaign, Keap, Flodesk… Approximate list size Is your domain authenticated? SPF, DKIM and DMARC Last time you cleaned your list removed 90+ day unengaged subscribers Typical open rate last 30–60 days How often you've emailed last 90 days

Your sale

Sale starts Sale ends Emails per day during the sale Type of sale Have you run a Black Friday sale before? Your brand voice in a few words optional, e.g. warm, nerdy, a bit sweary

Save time on these: if your Claude or ChatGPT already knows your business, ask it for a quick summary of your brand voice, your audience and your offer, then paste it in.

Who buys from you? a sentence or two about them and what they're struggling with What are you selling? name, price, the deal, and the result it gets people

Black FridayEmail Playbook

Tell me about your list

Your sale

Your playbook